Shopify · Web Design
Funhouse Toys is a family-owned shop on Portstewart Promenade, selling toys, gifts, beach gear, wetsuits, souvenirs, fancy dress, wigs and accessories to locals and holidaymakers on the North Coast for years. A well-loved fixture of the promenade, they'd built a loyal following through their retail presence and social selling, and were ready to bring that same energy to their own website
Funhouse had spent years selling through TikTok Shop and other platforms, building up a strong customer base and a good sense of what sold well. But they didn’t have a platform of their own, and with it, the flexibility and control that comes with it. They approached us wanting to branch out into their own e-commerce site, while keeping their existing TikTok Shop running smoothly alongside it rather than treating it as a separate, disconnected channel.
We built Funhouse a custom Shopify site, giving them full ownership over their design, branding and product presentation for the first time. A key part of the brief was integrating their TikTok Shop with the new website, so product management could flow smoothly between both without duplicated effort. This meant stock, listings and updates could be managed from one central platform rather than juggled across separate systems.
Responsive by design
The outcome
Funhouse now has a fully branded website that reflects their identity as a Promenade favourite, working in sync with their existing TikTok Shop rather than competing with it. Managing products from a single platform has streamlined their day-to-day operations, letting them focus more on the business and less on admin across multiple channels. We continue to work with them closely.
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